Hedshi
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Make a bold offer.
Hedge the cost.

Plan giveaways and promotions for your online store or local business. Or protect against costs tied to inventory that might not sell. Hedshi finds relevant Kalshi contracts that could help offset those costs.

Tell us your goal and budget. We’ll suggest offers, calculate how many contracts to buy, and show what you could pay in each outcome.

Start a planShow me how it works

You review the plan. Nothing is bought or launched.

Example offer:
If the Falcons win,
your order is free.

See what the offer could cost and how a winning contract could help pay for it.

An offer your customers understand.A cost you can plan for.

A real bar.
A real reason to hedge.

Reported by Semafor ·

A Knicks player at the basket beside a Kalshi contract showing a $5,000 cost and $12,942.73 maximum payout for Game 1 against the Spurs.
Knicks vs Spurs, NBA Finals Game 1. The image shows a $5,000 purchase and a $12,942.73 maximum payout.

Knicks win.
Drinks are on the house.

For Game 1 of the NBA Finals, The Jeffrey in New York promised to cover up to $100 of food and drinks per customer if the Knicks won. Its owner used Kalshi to help pay for the offer.

Tab estimated before the game
$15,000
Spent on Kalshi contracts
$5,000
With a Knicks win
The bar covered the promised tabs. The winning contracts helped pay for them.
If the Knicks had lost
Customers would pay their tabs. The bar would lose the $5,000 spent on contracts.
Read the Semafor story

How much did it cover?

About 84% of the reported tab

Later reporting put the tab at $9,500 and the net contract gain at about $8,000. That left roughly $1,500 of the tab to cover.

The $8,000 is after the $5,000 contract purchase. Coverage is estimated as $8,000 ÷ $9,500. Tab values are customer charges, not ingredient costs.

Read the reported outcome · June 18, 2026

Give customers a reason to choose you.

Create a promotion around the moments they care about, with a plan for what it could cost.
Explore real examples

Example: 100 free slices.
What would you pay?

Illustrative example. These are not live prices.

Your cost per slice$2
Guests who can claim100
Maximum giveaway$200

Compare your choices

Buy no contracts. You pay for the pizza yourself if the Atlanta Falcons win. If they lose, there is no giveaway to pay for.

This comparison uses the same 100 free slices.

If the Falcons win

You give away $200 of pizza. You receive no contract payout.

Pizza you give away
$200
Contracts and fees
$0
Payout back to you
$0
Your total cost$200

If the Falcons lose

No giveaway. No contracts. There is no campaign cost in this example.

Pizza you give away
$0
Contracts and fees
$0
Payout back to you
$0
Your total cost$0

Your cost could be $0 or $200. A Falcons win means the full giveaway is yours to pay.

Your idea.
A clear plan to run it.

Use your actual products, costs and budget. Change the numbers whenever you need to.

  1. Tell us your goal

    “Bring more people in on Sunday.” Hedshi can create the offer using your products and budget. Already have an idea? Tell us that instead.

  2. See the full cost

    We compare relevant offers or inventory scenarios, find suitable contracts and show the costs, payouts and cash needed.

  3. Make it yours

    Change the numbers and compare the outcomes. For promotions, switch between Balanced hedge and Full coverage.

A few things
worth knowing.

Clear answers before you commit.

What are you planning
for your business?

Start with one idea. We will help you work out the cost.

Start my plan